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About

Are you looking to grow your vegetarian foods venture?

Vegetarian Means Business can help you:

  • Understand the market and opportunities
  • Assess competition and competitive advantage
  • Define strategy

Vegetarian Means Business is a program of Priority Ventures Group LLC. Founder Caryn Ginsberg has over 20 years strategy and marketing experience with clients ranging from the Fortune 500 to leading nonprofits and smaller organizations. Your customized recommendations will be based on her decade advising businesses, entrepreneurs, and nonprofits in marketing vegetarian foods.

Projects have included market research, business plans, new product development, product marketing, and market outreach. Target markets have spanned semi-vegetarians, vegetarians, vegans, and even raw foodists.

Caryn is known for getting to the heart of what matters in analysis and discussion, focusing on what’s actionable, and generating new ideas. She combines quantitative approaches with visual techniques to help people see what matters for success.

In addition to Vegetarian Means Business: Market Strategy and Research Report, her publications include the article “Starting a Veg Restaurant – Food for Thought” for Vegetarian Journal.

Her prior positions include Senior Vice President, Director of Retail Marketing for an $11B regional bank, as well as with Boston Consulting Group and Strategic Planning Associates. She has taught marketing management and strategy in the MBA program at Johns Hopkins University. 

Caryn holds an MBA from the Stanford Graduate School of Business, as well as an A.B. in economics / mathematics from Dartmouth College, where she played varsity ice hockey. She earned an advanced certificate in marketing design from Sessions College for Professional Design.

Her personal vegetarian foods experience includes semi-vegetarian, vegetarian, vegan and raw foods. She has met with people looking to increase their consumption of plant-based foods at outreach events, in presentations and in cooking demonstrations.